MaxShine at SEMA 2026: A 30 x 50 Island That Reads as a Detailing Bay
Maxshine exhibited at SEMA 2026 at the Las Vegas Convention Center in Las Vegas, Nevada. Artsolute Media Group (AMG) designed, fabricated, and installed the 30 x 50 island, 1,500 sq ft of open floor carrying a suspended sign, two towers, and a product wall.
The Product Wall
Polishers hang two to a mount on a white slatwall, above folded microfibre in stacked colour rows and bottles lined up on a lit counter. A screen sits over the wall, and the same grid runs on past the corner, so the wall reads as one continuous surface.
The Stand from the Aisle
The island is approached under a red square ring sign, with a black-framed tower to each side and a lit white panel between them carrying the wordmark and the tagline All For Detailing. A silver coupe sits on the carpet at the right, and a lit counter faces the aisle.
The Halo
The suspended sign is a square ring, its wordmark repeated on every visible face, and it is the only element above head height on the stand. Below it the two towers rise on red LED edging, so the three highest marks on the island read as one shape from the far end of the hall.
The Interior Wall
The screen plays a polisher working a panel, and beneath it the pad wall runs in colour-coded rows, foam and wool together, with bottles on the counter. A wheel stands on a rolling rack and two rolling stools wait under the counter, which is where the wall stops being a display and starts being a bay.
The Full Wall
The wall straight on, floor to header: pad rows at the centre, polisher racks either side, bottles and towels on the counter, and the bucket and stools underneath. Nothing on it is decorative, and the lit counter runs the full width so every product sits at working height.
The Polisher Rack
Cordless polishers and sprayers run along the wall above the counter, each in its own cradle, with the pad trays on shelves behind. Below, buckets sit on rolling dollies, so the whole run can be moved rather than reached for.
The Front Elevation
Seen head on, the island is symmetrical: two towers, the lit panel at the centre, a counter under each tower, and the coupe on the carpet between them. The red ring sign hangs over the centre line, which is what pulls the 30 ft frontage into one composition.
The Tower Corner
Up close on a tower, the black frame carries the wordmark on two faces and a red LED edge runs the full height of it. Inside, the wall, the pad trays and a small table sit open to the aisle on two sides, which is what the island layout buys over a peninsula.
The Counter and the Interior
The lit counter faces the aisle with literature racks at both ends, and the interior wall behind it holds shelves of bottles, pad trays and polishers. The coupe's nose shows at the left, close enough that the stand and the car read as one room.
Delivered. On Time. On Brand.
The island opened at SEMA 2026 as 1,500 sq ft of open floor with a product wall doing the explaining and a car giving the aisle something to walk toward. AMG designs, fabricates, and installs custom exhibits, and this stand shows the working method: put the range on the wall at working height, keep the sightlines open on all four sides, and let the sign carry the height.
Where was the booth?
At SEMA 2026 at the Las Vegas Convention Center in Las Vegas, Nevada.
How large was it?
A 30 x 50 island, 1,500 sq ft.
Who built it?
Artsolute Media Group (AMG) designed, fabricated, installed it, and produced the graphics.
What was on it?
A full product wall of polishers, pads, towels and bottles, two towers under a suspended red ring sign, two lit counters, and a silver coupe on the carpet.
Maxshine has worked with AMG on 2 projects since 2025. AMG has built 11 booths at SEMA since 2021.
The next SEMA is in Las Vegas and usually opens in November. Upcoming dates are on AMG's show calendar, and the Las Vegas page covers the venues there.
A 30x50 booth is 1,500 square feet of floor. An island booth has aisles on all four sides. There's no back wall, so the brand has to read from every direction, and the layout decides where people walk in.
Today a custom booth of 20x40 or larger from AMG generally runs $150,000 to $500,000 or more, depending on materials, AV and complexity. The cost guide has every size, and show services such as electrical and drayage are always billed separately by the venue.
More work for Maxshine
Other booths AMG built at SEMA (8 of 9 shown)
- INDASA at SEMA 2026
- SuperShark Inc at SEMA 2026
- Uniauto at SEMA 2026
- Youngs Communication and Marketing Inc. at SEMA 2026
- Wheel Pros LLC at SEMA 2025
- Creative Vision Ltd. at SEMA 2021
- Display Gurus at SEMA 2021
- Indasa USA at SEMA 2021
Other 30x50 booths
- Dreame at Pop-Up Store 2025
- Aegean Association at Fancy Food Show 2024
- Creative Vision Ltd. at World Gas Conference 2018
Other Automotive exhibits
- BizLink Technology, Inc. at Automotive Ethernet Congress 2026
- Cooler Master at Acura Grand Prix of Long Beach 2026
- Durofix (Taiwan) at Taipei Cycle Show 2026
- Ten Advertising at Hyundai World Cup 2026
- WeBranding Global LLC at NADA 2026
- Changzhou T&D International Trading Co,. LTD at AAPEX 2025
See all of AMG's Automotive exhibits.
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