Uniauto at SEMA 2026: A 30 x 50 Island Divided into Six Brand Zones
Uniauto showed six of its wheel and tyre brands at SEMA 2026 at the Las Vegas Convention Center in Las Vegas, Nevada. Artsolute Media Group (AMG) designed, fabricated, and installed the 30 x 50 island.
The Balloy Tower
The island opens on the Balloy Creations tower, a red cube carrying the wordmark over a white wheel wall. Black and silver wheels run down the wall in two columns, and the Bronco sits beyond it under the Thret Off-Road cube.
The Blue Pickup
The blue pickup stands nose-on in front of the Kalon Wheels tower, its wheel wall set out behind. The Decades of Drive, Built on Trust line runs along the low wall at the left.
The Sapphire Wall
The Sapphire Luxury Alloys bay reads across a red header with Manufactured by Uniauto at the right. Sixteen wheels hang in three panels, black and bronze against white, red, and grey, each one on a labelled stud.
The Centre of the Island
The centre view takes in the whole block, with the Xiege Tire and Thret towers on the left and Kalon on the right. The white counter stands in the middle with three wheels in its red recess, the Bronco and the pickup either side.
The Exterior Wall
The exterior wall runs the length of the island in red, with the Uniauto wordmark and a Xiege pickup graphic across it. White slatted columns frame the doorway at the corner, where a black service counter sits just inside.
The Bronco and the Pickup
The full-width view holds the Bronco on the left and the pickup on the right, with the counter between them and the red back wall behind. The Thret and Kalon towers close the two ends.
The Bronco under Thret
The Bronco sits side-on under the Thret Off-Road tower, its wheels on show and the window banner reading Doetsch Off-Road. White bar tables and stools stand at the edge of the carpet behind it.
The W-Pro Bay
The W-Pro bay opens on a black shelving unit, with the canopy above it reading W-Pro over a tyre silhouette. Products sit in rows across two shelves, and the cabinet below closes the unit.
The Xiege Corner
The corner view takes in the Xiege Tire tower and the W-Pro bay on one side, with the Bronco and the Kalon wall beyond. Two Xiege tyres stand beside the tower, one upright and one on its side.
The Xiege Display
The Xiege display sets out the tyre line under the red header, with the Out. Through. And Back. line set beneath the Tracer A/T graphic. A cutaway tread profile stands at the centre of the bay.
Delivered. On Time. On Brand.
The island opened at SEMA 2026 as a 30 x 50 footprint carrying six Uniauto brands, two vehicles, and a red wall that runs the length of the block. AMG designs, fabricates, and installs custom exhibits, and a booth that gives six brands their own face inside one footprint is what this build shows.
Where was the booth?
At SEMA 2026 at the Las Vegas Convention Center in Las Vegas, Nevada.
How large was it?
A 30 x 50 island, 1,500 sq ft.
Who built it?
Artsolute Media Group (AMG) designed, fabricated, installed it, and produced the graphics.
Which brands were shown?
Balloy Creations, Kalon Wheels, Sapphire Luxury Alloys, Thret Off-Road, Xiege Tire, and W-Pro, all manufactured by Uniauto.
AMG has built 9 booths at SEMA since 2021.
The next SEMA is in Las Vegas and usually opens in November. Upcoming dates are on AMG's show calendar, and the Las Vegas page covers the venues there.
A 30x50 booth is 1,500 square feet of floor. An island booth has aisles on all four sides. There's no back wall, so the brand has to read from every direction, and the layout decides where people walk in.
Today a custom booth of 20x40 or larger from AMG generally runs $150,000 to $500,000 or more, depending on materials, AV and complexity. The cost guide has every size, and show services such as electrical and drayage are always billed separately by the venue.
Other booths AMG built at SEMA
- INDASA at SEMA 2026
- Youngs Communication and Marketing Inc. at SEMA 2026
- Maxshine at SEMA 2025
- Wheel Pros LLC at SEMA 2025
- Creative Vision Ltd. at SEMA 2021
- Display Gurus at SEMA 2021
- Indasa USA at SEMA 2021
- Uniauto USA at SEMA 2021
Other 30x50 booths
- Dreame at Pop-Up Store 2025
- Aegean Association at Fancy Food Show 2024
- Creative Vision Ltd. at World Gas Conference 2018
Other Automotive exhibits
- BizLink Technology, Inc. at Automotive Ethernet Congress 2026
- Cooler Master at Acura Grand Prix of Long Beach 2026
- Durofix (Taiwan) at Taipei Cycle Show 2026
- Ten Advertising at Hyundai World Cup 2026
- WeBranding Global LLC at NADA 2026
- Changzhou T&D International Trading Co,. LTD at AAPEX 2025
See all of AMG's Automotive exhibits.
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