INDASA at SEMA 2026: A 20 x 40 Island Built Around Four Product Zones
INDASA exhibited at SEMA 2026 at the Las Vegas Convention Center in Las Vegas, Nevada. Artsolute Media Group (AMG) designed, fabricated, and installed the 20 x 40 island.
The Evercoat Gondola
The island opens on the Evercoat gondola, a black counter with cans set across the top and a second row in the open shelf below. The blue Evercoat sign runs the front panel, and a 2027 New Product card stands among the cans.
The Fusor Stand
The Fusor stand beside it carries test shades and tool samples upright on the counter, with product bottles in the shelf beneath. The Fusor sign sits across the front panel in red.
The Academy Tower
The Academy tower rises at the corner in black, with Investing in the Future above the line Hands-on Training. Real-world Results. A panel beside it lists the 5,000+ sq ft New Jersey facility, live classes and workshops, and the equipped spray booth, mixing room, and prep stations.
The Training Door
The tower door carries the I-CAR Gold Class Partner and ASE Accredited Training Provider badges, with the Indasa Academy mark, North America, and Fairfield, NJ below them. A striped band above sets out the group's markets from Portugal to Italy.
The Rhyno Bar and the Process Wall
The Rhyno Bar counter sits under a four-panel process wall running Panel Repair, Preparation for Primer, Preparation for Topcoat, and Paint Rectification and Polish. Product shelves run beneath the panels, and Indasa stools line the counter.
The Fusor Run from the Aisle
From the aisle, the Fusor counter stands in front of the bar with the tool and abrasive samples held upright on the glass top. The orange accent on the black panels carries through both counters.
The Affiliates Wall
The tall wall sets out the headquarters in Aveiro, Portugal, and eight affiliates from Spain to Italy, closing on Perfect Finish, We Know How. The line beneath lists abrasives, tapes, adhesives, surface protection, polishing, and hand tools.
The Bar Front
The bar reads Indasa Rhyno Bar across the front in white script, with the rhino mark above and stools along the counter. The process panels sit behind it, each frame showing one stage of the repair.
The Back Wall
The back wall carries the Indasa name at full width over product photography of gloved hands, a spray gun, and a polishing pad. The Evercoat Global Partner block sits at the right, and the blue counters in front carry QR codes for the equipment lines.
The Car
A black and orange classic car stands on a plinth beside the bar, finished as the product would leave the shop. The bar counter and its stools frame it on one side.
The Island from the Far Corner
The far corner view takes in the Fusor counter, the bar, and the process wall in one line. The hanging Indasa cube sits above the run, and the island keeps its grey carpet edge to the aisle.
The Product Wall
The last view closes on the Evercoat cans in a row across the glass top, from Light Speed and Rage to Slik Sand and Super Build. The 2027 New Product card stands at the end of the run.
Delivered. On Time. On Brand.
The island opened at SEMA 2026 as a 20 x 40 footprint carrying four product zones, a training tower, and a bar. AMG designs, fabricates, and installs custom exhibits, and an island organised so each zone can be found on its own is what this build shows.
Where was the booth?
At SEMA 2026 at the Las Vegas Convention Center in Las Vegas, Nevada.
How large was it?
A 20 x 40 island, 800 sq ft.
Who built it?
Artsolute Media Group (AMG) designed, fabricated, installed it, and produced the graphics.
What did the island include?
An Evercoat gondola, a Fusor stand, the Rhyno Bar with a four-stage process wall, an Academy tower, and an affiliates wall.
AMG has built 8 booths at SEMA since 2021.
The next SEMA is in Las Vegas and usually opens in November. Upcoming dates are on AMG's show calendar, and the Las Vegas page covers the venues there.
A 20x40 booth is 800 square feet of floor. An island booth has aisles on all four sides. There's no back wall, so the brand has to read from every direction, and the layout decides where people walk in.
Today a custom booth of 20x40 or larger from AMG generally runs $150,000 to $500,000 or more, depending on materials, AV and complexity. The cost guide has every size, and show services such as electrical and drayage are always billed separately by the venue.
Other booths AMG built at SEMA
- Youngs Communication and Marketing Inc. at SEMA 2026
- Maxshine at SEMA 2025
- Wheel Pros LLC at SEMA 2025
- Creative Vision Ltd. at SEMA 2021
- Display Gurus at SEMA 2021
- Indasa USA at SEMA 2021
- Uniauto USA at SEMA 2021
Other 20x40 booths
- Beauty 21 at Cosmoprof 2026
- CAE at WATS 2026
- E2i Concepts Sdn Bhd at WATS 2026
- Beauty 21 at Cosmoprof 2025, 20x40 island
- Durofix at Automation Taipei 2025
- LA Girl at Cosmoprof North America 2025
Other Automotive exhibits
- BizLink Technology, Inc. at Automotive Ethernet Congress 2026
- Cooler Master at Acura Grand Prix of Long Beach 2026
- Durofix (Taiwan) at Taipei Cycle Show 2026
- Ten Advertising at Hyundai World Cup 2026
- WeBranding Global LLC at NADA 2026
- Changzhou T&D International Trading Co,. LTD at AAPEX 2025
See all of AMG's Automotive exhibits.
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