Founders
Wayne Lu and Calvin Yee
Co-founders, since 2009
Wayne Lu and Calvin Yee founded Artsolute Media Group in 2009 and still run it together, Wayne as chief executive and Calvin as chief operating officer. In that time AMG has built more than 500 trade show exhibits, from 10x10 rental booths to custom islands, for clients including Delta Electronics, EVA Air, Starlux Airlines, Cooler Master and Kingston, at shows such as CES, SEMA, NAB and KBIS. The company still works the way it started: design, structural engineering, fabrication, graphics and project management by our own staff in La Puente, California, and the same crews that build a booth go to the show to set it up and take it down.
Calvin holds a master's degree in exhibition design from California State University, Fullerton, and wrote AEDM, the design method AMG's own designers train on. It's published free in five languages.
Design
Intentional by Default
Every line, every material, every LED placement has a reason. We design for the show floor, not the render. If it doesn't work under real lights, in front of real buyers, it doesn't ship.
Fabrication
Built to Last, Built to Move
Wood. Metal. Fabric. Octanorm. Our in-house fabrication team builds structures that survive cross-country freight and 10-hour show days, then pack down clean for the next event.
Experience
The Show Is the Product
The booth is a tool. The experience is what we sell. From move-in to teardown, AMG crews are on-site. We don't hand off. We show up.
The Team
People who show up.
Wayne Lu
CEO
Calvin Yee
COO
Jose Melchor
Operations Manager
Ariana Herva
Project Supervisor
Iris Xiao
Project Manager
Jin Chu
PM Assistant
Yo Fu
PM Assistant
Briana Pena
Operations Assistant
Fred Yan
Design Director
Chloe Sun
Design
Kristie Wong
Prepress
Kaitlin Yuen
Graphic Design
Vitor Boing
Structural Engineer
Johnny Pan
Structural Engineer
Otavio Consorte
Structural Engineer
Uriel Melchor
Warehouse Manager
Tony Quintanilla
Warehouse
Jesus Herva
Warehouse
Roberto Herva
Warehouse
Armando Sanchez
Warehouse
Amanda Garcia
Accounting AP
Erin Chen
Accounting AR
How We Work
From brief to build
Briefing
We start with a real conversation. Budget, goals, floor plan, competition. No template questionnaires. We listen until we understand what winning looks like for your brand.
Design
Our in-house design team builds the concept from scratch. Renderings, material specs, lighting plan. You see exactly what gets built before fabrication starts.
Fabrication
Everything is built in our West Coast warehouse. Wood, metal, fabric, Octanorm. Our crew doesn't outsource. When it leaves our floor, it's show-ready.
Install
AMG crews handle move-in and setup on-site. We know show floors. We work fast, clean, and within labor rules. You walk in to a finished booth.
Strike
When the show ends, we break down, pack, and handle freight return. Your exhibit is stored, catalogued, and ready for the next show.