Founder
Wayne Lu
Chief Executive Officer
Wayne Lu co-founded Artsolute Media Group with a simple belief: great brands deserve great spaces. Since 2009, he has led AMG from a small fabrication shop in Southern California into one of the most trusted exhibit houses in the industry.
Under Wayne's leadership, AMG has built 500+ exhibits across every major trade show venue in North America — from 10x10 rentals to 30x30 custom islands. His commitment to craftsmanship, deadline reliability, and client relationships is the foundation everything else is built on.
Design
Intentional by Default
Every line, every material, every LED placement has a reason. We design for the show floor — not the render. If it doesn't work under real lights, in front of real buyers, it doesn't ship.
Fabrication
Built to Last, Built to Move
Wood. Metal. Fabric. Octanorm. Our in-house fabrication team builds structures that survive cross-country freight and 10-hour show days — then pack down clean for the next event.
Experience
The Show Is the Product
The booth is a tool. The experience is what we sell. From move-in to teardown, AMG crews are on-site. We don't hand off — we show up.
From Brief to Show Floor
Briefing
We sit down with your team to understand goals, audience, booth size, and budget before a single pixel gets designed.
Concept Design
Our designers translate the brief into 3D renders, material palettes, and layout options — built for the show floor, not just the screen.
Fabrication
Our in-house shop builds every structure — wood, metal, fabric, Octanorm — engineered to survive freight and a full show week.
Installation
AMG crews handle move-in, setup, AV integration, and final touch on-site — no handoffs, no surprises.
Show Day
We stay on the floor. Crew is on-call for last-minute fixes, restocking, and anything the show throws at you.
Strike
When the show closes, we tear down, pack clean, and coordinate freight out — so you can fly home.
How We Work
From Brief to Show Floor
Briefing
We learn your brand, show goals, and booth dimensions before a single line is drawn.
Concept Design
Renderings, floor plans, and material specs — all aligned to your budget and timeline.
Fabrication
In-house build: wood, metal, fabric, LED — no subcontractors, full quality control.
Installation
AMG crew handles crating, freight, and move-in. We show up so you don't have to worry.
Show Day
On-call support throughout the event. If something needs fixing, we fix it on the floor.
Strike
Teardown, asset storage, and post-show recap — clean close on every project.
The Team
People who show up.
Wayne Lu
CEO
Calvin Yee
COO
Jose Melchor
Operations Manager
Ariana Herva
Project Supervisor
Iris Xiao
Project Manager
Jin Chu
PM Assistant
Yo Fu
PM Assistant
Briana Pena
Operations Assistant
Fred Yan
Design Director
Chloe Sun
Design
Kristie Wong
Prepress
Kaitlin Yuen
Graphic Design
Vitor Boing
Structural Engineer
Johnny Pan
Structural Engineer
Otavio Consorte
Structural Engineer
Uriel Melchor
Warehouse Manager
Tony Quintanilla
Warehouse
Jesus Herva
Warehouse
Roberto Herva
Warehouse
Armando Sanchez
Warehouse
Amanda Garcia
Accounting AP
Erin Chen
Accounting AR
How We Work
From brief to build
Briefing
We start with a real conversation. Budget, goals, floor plan, competition. No template questionnaires. We listen until we understand what winning looks like for your brand.
Design
Our in-house design team builds the concept from scratch. Renderings, material specs, lighting plan. You see exactly what gets built before fabrication starts.
Fabrication
Everything is built in our West Coast warehouse. Wood, metal, fabric, Octanorm. Our crew doesn't outsource. When it leaves our floor, it's show-ready.
Install
AMG crews handle move-in and setup on-site. We know show floors. We work fast, clean, and within labor rules. You walk in to a finished booth.
Strike
When the show ends, we break down, pack, and handle freight return. Your exhibit is stored, catalogued, and ready for the next show.