Trade show booth pricing varies significantly based on size, materials, complexity, and service level. Here's a transparent breakdown of what to expect at each budget tier.
Rental Booth Pricing
10x10 Inline Rental: $10,000 - $14,000 all-inclusive. Includes full graphic wrap, LED lighting, counter, stool, carpet, and portable case. Ideal for first-time exhibitors or single-show needs.
10x20 Linear Rental: $16,000 - $24,000. Modular frame with tension fabric graphics, reception desk, two counters, carpet, and full I&D labor.
10x30 Extended Linear: $24,000 - $34,000. Multi-zone layout with LED lighting, two reception desks, lounge seating, and carpet.
20x20 Island Rental: $30,000 - $45,000. Open-plan island with hanging sign, four graphic walls, private meeting area, and LED floor package.
Custom Booth Pricing
10x10 Custom: $18,000 - $40,000
10x20 Custom: $35,000 - $70,000
20x20 Custom Island: $80,000 - $200,000
20x40+ Custom: $150,000 - $500,000+
Custom pricing depends on materials (wood vs aluminum), finish level (laminate vs paint), AV integration, lighting design, and structural complexity.
What's Included in AMG Pricing
All AMG quotes are all-inclusive: design, fabrication, graphics production, freight coordination, installation labor, show supervision, dismantle, and return shipping. No hidden line items. No surprise drayage markups.
Cost-Saving Tips
- Rent for your first show. Buy custom once you've validated your booth size.
- Book 12-14 weeks out to avoid rush charges.
- Modular designs can be reconfigured for different booth sizes across shows.
- Warehouse storage between shows is cheaper than rebuilding every time.
Contact AMG for a detailed quote specific to your show and booth size.