Trade show booth pricing varies significantly based on size, materials, complexity, and service level. Here's a transparent breakdown of what to expect at each budget tier.
Rental Booth Pricing
10x10 Inline Rental: $10,000 - $14,000 all-inclusive. Includes full graphic wrap, LED lighting, counter, stool, carpet, and portable case. Ideal for first-time exhibitors or single-show needs.
10x20 Linear Rental: $16,000 - $24,000. Modular frame with tension fabric graphics, reception desk, two counters, carpet, and full I&D labor.
10x30 Extended Linear: $24,000 - $34,000. Multi-zone layout with LED lighting, two reception desks, lounge seating, and carpet.
20x20 Island Rental: $30,000 - $45,000. Open-plan island with hanging sign, four graphic walls, private meeting area, and LED floor package.
Custom Booth Pricing
10x10 Custom: $18,000 - $40,000
10x20 Custom: $35,000 - $70,000
20x20 Custom Island: $80,000 - $200,000
20x40+ Custom: $150,000 - $500,000+
Custom pricing depends on materials (wood vs aluminum), finish level (laminate vs paint), AV integration, lighting design, and structural complexity.
What's Included in AMG Pricing
All AMG quotes are all-inclusive: design, fabrication, graphics production, freight coordination, installation labor, show supervision, dismantle, and return shipping. No hidden line items. No surprise drayage markups.
Cost-Saving Tips
- Rent for your first show. Buy custom once you've validated your booth size.
- Book 12-14 weeks out to avoid rush charges.
- Modular designs can be reconfigured for different booth sizes across shows.
- Warehouse storage between shows is cheaper than rebuilding every time.
Contact AMG for a detailed quote specific to your show and booth size.
Calvin Yee
Founder, Artsolute Media Group
Author of the AEDM exhibition design method. M.S. Exhibition Design, Cal State Fullerton. Building trade show exhibits since 2009.