Guides, cost breakdowns, and strategy from AMG — on the show floor since 2009.
A simple guide to choosing the right trade show booth. Start with your goals, match the show, then pick from the booth types: inline, peninsula, island, or double-decker.
Read more →Your booth is your brand. Showing up is not enough — you have to show up on-message. Five principles that keep color, type, and logo usage exactly right at every trade show.
Read more →AMG used AI-generated renders to create a photorealistic preview of a 16m x 6m island in 2-3 days. Traditional rendering used to take weeks. Here's how AI accelerated Durofix's Shanghai exhibit from concept to production.
Read more →10x10 rentals start at $10,000. Custom 20x20 islands run $80,000-$200,000. Here's the complete breakdown by booth size, show, and service level.
Read more →If you exhibit once a year, rent. If you exhibit 3+ times a year at the same size, go custom. Here's the math.
Read more →5 questions to ask before signing a contract with any LA-based exhibit house, and why local fabrication matters.
Read more →Leads, dwell time, and brand recall. Here's how AMG clients measure success beyond badge scans.
Read more →From 12 months out to show day: 47-item checklist used by experienced exhibitors at CES, SEMA, and NAB.
Read more →Trade show success is decided months before the event. A month-by-month guide from 6 months out to show day -- design, fabrication, freight, labor, and install.
Read more →Show week isn't where booths are won. The 6 months before decide everything. Month-by-month from first decision to show day, with the Kingston KBIS 2026 custom exhibit.
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