12 Months Out
- Confirm show dates and booth size
- Set exhibit budget (booth + travel + staffing)
- Book booth space with show organizer
- Contact AMG for initial design consultation
8-10 Months Out
- Finalize booth design and approve 3D renderings
- Begin fabrication
- Book hotel and flights
- Order promotional materials and giveaways
4-6 Months Out
- Graphics production
- Confirm AV and electrical requirements
- Register staff badges
- Book lead capture system
2-3 Months Out
- Booth assembly and pre-show walkthrough at AMG facility
- Finalize freight logistics (advance warehouse or direct-to-show)
- Train booth staff on messaging and product demos
- Send pre-show emails to registered attendees
2 Weeks Out
- Ship booth to advance warehouse (if applicable)
- Confirm I&D schedule with AMG crew
- Pack all materials: chargers, tape, cleaning supplies, backup graphics
- Print show-day contact sheet (AMG supervisor + venue contacts)
Show Week
- Arrive early for install walkthrough
- Final booth inspection with AMG supervisor
- Daily booth cleaning and restocking plan
- Post-show: dismantle and freight-out coordination
Post-Show
- Booth inspection and repair assessment
- Warehouse storage or return shipping
- Lead follow-up within 48 hours
- Team debrief: what worked, what to improve
Download the full 47-item checklist as a PDF or contact AMG for a customized version specific to your show.