Your Booth Is Your Brand: How Exhibition Design Keeps You On-Message

Artsolute Media Group (AMG) builds booths from the client's brand guidelines, the same ones used for its email, website, and packaging. Attendees often see a brand online before they reach the booth, so color, type, and logo use need to match.

The Brand System Becomes the Build Spec

Color codes, type, logo usage, and tone are the build spec before a line is drawn. AMG designs from the client's brand system, the same one that runs the email and the website, so the booth stays consistent through every panel and every graphic.

Graphics Are Sized for Reading at a Distance

A trade show hall is loud and crowded, and attendees read a booth from the aisle. AMG designs for legibility at distance, with big type and simplified artwork, and every graphic is reviewed against the client's specs before the booth opens.

Brand Color Is Specified in Every Graphic File

AMG designs every graphic from the client's brand guidelines and specifies exact Pantone values in the files. Color is checked against those values when the graphics arrive, before anything goes up on the booth. The purple on the packaging and the purple on the booth wall come from the same specification.

Every Panel Is Checked Before It Ships

AMG fabricates the booth structure in its own shop and checks each panel and graphic before it is packed. Problems are fixed in the shop, not on the show floor. That keeps the render and the finished booth the same.

Installation Ends When the Booth Matches the Render

Crews place every graphic square and hide every cable before the booth is photographed or opened. Installation holds the standard, and the booth is done when it matches the render.

One Team Handles Design Through Installation

One brand shows up across the email, the website, and the booth. When design, fabrication, logistics, and installation come from one team, the message holds from first sketch to final walkthrough. Contact AMG at artsolutemediagroup.com about a build.