L.A. Girl at Cosmoprof North America 2025: a 20x40 island with a two-level header.
L.A. Girl brought its makeup line to Cosmoprof North America 2025 at Mandalay Bay. AMG built a 20x40 island for Beauty 21 under a two-level white header with the L.A. Girl script logo, tall backlit lightboxes with the campaign faces and lines like Pro Trusted Fan Favorite, product shelves for the full color range, and makeup stations with black chairs in the middle.
Built to Perform on the Show Floor
- Exhibit design + visual strategy
- Custom fabrication
- Vivid large-format graphic production
- Move-in, install, and teardown
Delivered. On Time. On Brand.
A 20x40 island at Mandalay Bay for Cosmoprof North America 2025, built for Beauty 21. Beauty 21 booked another 20x40 island with AMG for Cosmoprof North America 2026.
AMG has built 6 booths at Cosmoprof since 2022.
The project was at Mandalay Bay Convention Center, Las Vegas, NV. Upcoming dates are on AMG's show calendar, and the Las Vegas page covers the venues there.
A 20x40 booth is 800 square feet of floor.
Today a custom booth of 20x40 or larger from AMG generally runs $150,000 to $500,000 or more, depending on materials, AV and complexity. The cost guide has every size, and show services such as electrical and drayage are always billed separately by the venue.
Other booths AMG built at Cosmoprof
- Beauty 21 at Cosmoprof 2026
- JLASH by New World Beauty, Inc. at Cosmoprof 2026
- Beauty 21 at Cosmoprof 2025, 20x40 island
- Beauty 21 at Cosmoprof 2025, 8m x 7m corner
- Beauty 21 at Cosmoprof 2024
- Beauty 21 at Cosmoprof 2022
Other 20x40 booths
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