30x50 custom popup at Westfield Century City: how a luxury brand launched to 8,000+ visitors.
Dreame needed an unforgettable launch at Westfield Century City in 2025. We designed and built a 30x50 custom pop-up environment in 4 weeks combining premium aesthetics, interactive product zones, and seamless flow. The activation drove 8,000+ qualified visitors with 35% conversion to product inquiry.
Built to Perform on the Show Floor
- Concept design + retail layout
- Custom fabrication + millwork
- Large-format graphic production
- Product display + LED lighting
- On-site installation + teardown
Delivered. On Time. On Brand.
Exceeded expectations for visitor experience and sales lift. Generated 2,400+ social media impressions and 15% above-target revenue during the 2-week activation. Client contracted AMG for 3 additional locations.
AMG has built 2 booths at Pop-Up Store since 2024.
A 30x50 booth is 1,500 square feet of floor.
Today a custom booth of 20x40 or larger from AMG generally runs $150,000 to $500,000 or more, depending on materials, AV and complexity. The cost guide has every size, and show services such as electrical and drayage are always billed separately by the venue.
Other booths AMG built at Pop-Up Store
Other 30x50 booths
Ready to build something like this?
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Tell us your show, your brand, and what winning looks like. We will take it from there.