Every Surface, One Color. Decorte's Luxury Pop-Up Built at Santa Anita Mall.
AMG designed and built a 20x20 pop-up for the Japanese skincare brand Decorte at Santa Anita Mall in Arcadia, California, for the Liposome pop-up event. The brief was purple from floor to ceiling: carpet, walls, counters and fixtures, color-matched across every material. The booth had a backlit cube carrying the brand's campaign images, a hanging banner over the mall atrium, and a wall built like a baseball scoreboard that spelled out DECORTE LIPOSOME, with the serum bottles lit in the R, H and E boxes.
Built to Perform on the Show Floor
- Pop-up retail environment design
- Custom fabrication across multi-texture surfaces
- Full-room color coordination and brand matching
- Carpet, wall panels, and fixture installation
- On-site build and teardown management
Delivered. On Time. On Brand.
A 20x20 immersive retail pop-up at Santa Anita Mall that translated Decorte's luxury brand identity into a physical space. Deep purple branding held consistently from the carpet up: across every component, every texture, every angle. Installed on schedule, open to the public, and brand-accurate to the last detail.
AMG has built 2 booths at Pop Up Store since 2024.
A 20x20 booth is 400 square feet of floor.
Today a custom 20x20 from AMG generally runs $80,000 to $200,000, depending on materials, AV and complexity. The cost guide has every size, and show services such as electrical and drayage are always billed separately by the venue.
Other booths AMG built at Pop Up Store
Other 20x20 booths
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