Lane Seven at ISS Dallas 2026: One Booth, More Than Three Shows
Lane Seven returned to ISS Dallas 2026 with a booth it owns and reuses. Artsolute Media Group (AMG) designed, fabricated, and installed the 20 x 20 island at the Hilton Anatole in Dallas, Texas.
The Island at a Glance
Two white open rack structures flank a green counter carrying the L/7 mark, and a teal wall behind them holds a four-model graphic with the LANE SEVEN wordmark. Garments hang on wooden hangers inside both racks, model graphics run down the rack ends, and the island sits on a wood plank platform. The frontal view is the one to lead with.
Inside the Racks
Each rack opens to the aisle with a full rail of garments, from tees and hoodies to joggers and fleece. The LANE SEVEN sign sits above every opening, and the counter holds folded stock with a colour rail behind it.
The Rack Ends
The rack ends carry full-height photographs of models in Lane Seven pieces, one in a grey tee and jeans, one in a navy hoodie and joggers. Those panels face the aisle from every corner of the island, with the teal wall rising above them.
On the Show Floor
The island stands open on the hall floor, with no wall between the aisle and the racks. The teal wall and the model panels carry across the width of the hall, and the wood platform sets the booth apart from the concrete.
The Booth That Comes Back
Lane Seven bought this structure, and ISS Dallas 2026 is not its first outing. The booth has been used more than three times and travels to several shows this year, which keeps the spend on one build instead of a new one each season. Reusing the structure also means less material and less waste than a rebuild.
Delivered. On Time. On Brand.
The island opened at ISS Dallas 2026 as a booth Lane Seven owns and reuses across its show calendar. AMG designs, fabricates, and installs custom exhibits, and a structure made to return is the capability this build shows.
Where was ISS Dallas 2026?
At the Hilton Anatole in Dallas, Texas.
How large was Lane Seven's booth?
A 20 x 20 island, 400 sq ft.
Who built it?
Artsolute Media Group (AMG) designed, fabricated, and installed it.
Is the booth reused?
Yes, Lane Seven owns it, and it has been used more than three times.
AMG has built 11 booths at ISS since 2018.
A 20x20 booth is 400 square feet of floor. An island booth has aisles on all four sides. There's no back wall, so the brand has to read from every direction, and the layout decides where people walk in.
Today a custom 20x20 from AMG generally runs $80,000 to $200,000, depending on materials, AV and complexity. The cost guide has every size, and show services such as electrical and drayage are always billed separately by the venue.
Other booths AMG built at ISS (8 of 19 shown)
- USSA at 2026 ISS Dallas
- Lane Seven Apparel at ISS Long Beach 2025
- USSA at ISS Long Beach 2025
- Zuni Sportswear Inc. at ISS Long Beach 2025
- Lane Seven Apparel at ISS 2024
- Lane Seven Apparel at ISS 2023, 10x20
- Lane Seven Apparel at ISS 2023, 20x20 island
- Lane Seven Apparel at ISS 2023, 40x40 island
Other 20x20 booths
- A&T Corporation at Anaheim Convention Center 2026
- Creative Vision Ltd. at AACC / ADLM 2026
- Durofix (Taiwan) at Taipei Cycle Show 2026
- MyMediaBox at Licensing Expo 2026
- Western Digital Technologies, Inc. at NAB Show 2026
- Zuni Sportswear at PRINTING United Expo 2026
Other Apparel & Textile exhibits
- JP Original at MAGIC 2026
- Yellow Box at MAGIC 2026
- Yellow Box Corporation at MAGIC 2026
- Lane Seven Apparel at PPAI Expo 2023
- Lane Seven Apparel at PPAI Expo 2022
See all of AMG's Apparel & Textile exhibits.
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