USSA at ISS Dallas 2026: A Booth That Travels
USSA returned to ISS Dallas 2026 with a booth it owns and reuses. Artsolute Media Group (AMG) designed, fabricated, and installed the 20 x 20 island at the Hilton Anatole in Dallas, Texas.
The Island
The island opens on black carpet, with a black wall carrying USSA over US STANDARD APPAREL in white. Garment racks run down both sides, and a low black counter holds folded stock in front of the wall. A side counter in the foreground carries a white flag graphic and the US STANDARD APPAREL name.
The Racks and the Floor
The racks carry tees, hoodies, and fleece in black, white, cream, and navy. Two white chairs sit at the corner beside a black panel with an orange and white abstract graphic, and the carpet runs unbroken from the aisle to the back wall.
The Booth That Comes Back
USSA bought this structure, and ISS Dallas 2026 is not its first outing. The booth has travelled to multiple shows this year, which takes the cost of a new build out of every show on the calendar. Reusing one structure also means less material and less waste than a rebuild each season.
Delivered. On Time. On Brand.
The island opened at ISS Dallas 2026 as a booth USSA owns and reuses across its show calendar. AMG designs, fabricates, and installs custom exhibits, and a structure made to travel is the capability this build shows.
Where was ISS Dallas 2026?
At the Hilton Anatole in Dallas, Texas.
How large was USSA's booth?
A 20 x 20 island, 400 sq ft.
Who built it?
Artsolute Media Group (AMG) designed, fabricated, and installed it.
Is the booth reused?
Yes, USSA owns it, and it has travelled to multiple shows this year.
USSA has worked with AMG on 2 projects since 2025. AMG has built 11 booths at ISS since 2018.
A 20x20 booth is 400 square feet of floor. An island booth has aisles on all four sides. There's no back wall, so the brand has to read from every direction, and the layout decides where people walk in.
Today a custom 20x20 from AMG generally runs $80,000 to $200,000, depending on materials, AV and complexity. The cost guide has every size, and show services such as electrical and drayage are always billed separately by the venue.
More work for USSA
Other booths AMG built at ISS (8 of 18 shown)
- Lane Seven at 2026 ISS Dallas
- Lane Seven Apparel at ISS Long Beach 2025
- Zuni Sportswear Inc. at ISS Long Beach 2025
- Lane Seven Apparel at ISS 2024
- Lane Seven Apparel at ISS 2023, 10x20
- Lane Seven Apparel at ISS 2023, 20x20 island
- Lane Seven Apparel at ISS 2023, 40x40 island
- Lane Seven Apparel at ISS 2022, 10x20
Other 20x20 booths
- A&T Corporation at Anaheim Convention Center 2026
- Creative Vision Ltd. at AACC / ADLM 2026
- Durofix (Taiwan) at Taipei Cycle Show 2026
- MyMediaBox at Licensing Expo 2026
- Western Digital Technologies, Inc. at NAB Show 2026
- Zuni Sportswear at PRINTING United Expo 2026
Other Apparel & Textile exhibits
- JP Original at MAGIC 2026
- Yellow Box at MAGIC 2026
- Yellow Box Corporation at MAGIC 2026
- Lane Seven Apparel at PPAI Expo 2023
- Lane Seven Apparel at PPAI Expo 2022
See all of AMG's Apparel & Textile exhibits.
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