30x30 healthcare innovation booth that connected Taiwan Excellence with 1,200+ U.S. hospital decision-makers at HIMSS.
Taiwan Excellence needed to establish credibility in the U.S. healthcare IT market at HIMSS 2026. We partnered with 17 Design to build a 30x30 custom exhibit in LVCC North Hall featuring product demo stations, interactive healthcare solution walkthroughs, and clinical integration case studies. The booth was designed to facilitate one-on-one conversations with hospital IT directors and procurement officers, positioning Taiwan Excellence as a serious alternative to established vendors.
Built to Perform on the Show Floor
- Concept design (in partnership with 17 Design)
- Custom fabrication
- Large-format graphic production
- Interactive demo station setup
- On-site installation + teardown
Delivered. On Time. On Brand.
Generated 1,200+ visitor interactions across the 3-day show. Captured 67 qualified leads from target hospitals (200+ bed facilities). 43% of leads scheduled follow-up demos within 14 days. Client reported highest trade show ROI in their U.S. market entry strategy. 17 Design's modular booth design enabled reuse at 2 additional healthcare conferences post-HIMSS.
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