Aorus brought PC gaming to life in 2,500 square feet of Boston convention floor.
PAX East is the biggest gaming convention on the East Coast: 50,000+ attendees, hundreds of brands, zero room for a forgettable booth. AMG designed and built a 50x50 custom island for AORUS at the Boston Convention Center that cut through the noise. Full-height brand towers and LED-lit display zones pulled sightlines from across the hall. Open walkthrough layouts handled high-volume traffic without crowding. Product demo stations were built into the exhibit architecture, not bolted on, giving gamers a place to stop, play, and stay. Full-service delivery: concept design through custom fabrication to on-site I&D.
Built to Perform on the Show Floor
- Custom 50x50 island exhibit design and fabrication
- Full-height brand towers with integrated LED lighting
- Product demo stations built into exhibit architecture
- Large-format graphics and brand-controlled showcase lighting
- Open walkthrough layout engineered for 50,000+ attendees
- Installation and dismantle at Boston Convention Center
Delivered. On Time. On Brand.
The AORUS booth at PAX East 2020 gave the brand exactly what it needed: high visibility from any angle, open flow for high traffic, and product-first interaction zones that let gamers test next-gen hardware without a sales pitch. Tall branded towers made the booth visible across a packed expo hall. Demo stations running Call of Duty: Modern Warfare and Creed: Rise to Glory VR kept gamers in the space. AMG delivered everything from concept to dismantle with zero subcontractors.
AORUS has worked with AMG on 2 projects since 2020. AMG has built 6 booths at PAX East since 2018.
The next PAX East is in Boston. Upcoming dates are on AMG's show calendar.
A 50x50 booth is 2,500 square feet of floor.
Today a custom booth of 20x40 or larger from AMG generally runs $150,000 to $500,000 or more, depending on materials, AV and complexity. The cost guide has every size, and show services such as electrical and drayage are always billed separately by the venue.
More work for AORUS
Other booths AMG built at PAX East
- Cooler Master at PAX East 2020
- Cooler Master at PAX East 2019
- Creative Vision Ltd. at PAX East 2019
- Cooler Master at PAX East 2018
Other 50x50 booths
- AUO at CES 2026
- Cooler Master at Acura Grand Prix of Long Beach 2026
- Wheel Pros LLC at SEMA 2025
- Youngs Communication and Marketing Inc. at PAX West 2025
- Display Gurus at SEMA 2021
Other Gaming & Entertainment exhibits
- Creative Vision Ltd. at Licensing Expo 2026
- Creative Vision Ltd. at SXSW 2026
- Festiv'AX Japan Pavilion at Anime Expo 2026
- MyMediaBox at Licensing Expo 2026
- NIKKE at Anime Expo 2026
- YOSTAR at Anime Expo 2026
See all of AMG's Gaming & Entertainment exhibits.
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