Aorus returned to PAX East with a 50x50 gaming arena built for the next generation.
PAX East 2023 drew over 70,000 attendees to Boston, and AORUS needed a booth that could match the scale of the crowd. AMG designed and fabricated a 50x50 custom island exhibit that turned the convention floor into a high-performance gaming arena. Towering brand structures with integrated LED lighting pulled sightlines from every corner of the hall. Open-layout demo zones gave attendees room to play, compete, and stay. Every product station was built into the architecture, not bolted on, delivering a seamless gaming experience from first glance to final round. Full-service delivery: concept through custom fabrication to on-site I&D at the Boston Convention Center.
Built to Perform on the Show Floor
- Custom 50x50 island exhibit design and fabrication
- Full-height brand towers with integrated LED lighting
- Product demo stations built into exhibit architecture
- Large-format graphics and brand-controlled showcase lighting
- Open walkthrough layout engineered for 70,000+ attendees
- Installation and dismantle at Boston Convention Center
Delivered. On Time. On Brand.
The AORUS booth at PAX East 2023 commanded attention in a packed expo hall. Towering brand visuals made the booth visible from any entrance angle. Open-flow demo stations running the latest PC gaming titles kept attendees engaged and on the floor. AMG delivered the entire project: design, fabrication, logistics from LA to Boston, installation, and dismantle, with zero subcontractors. AORUS walked away with a booth that matched the power of the hardware inside it.
AORUS has worked with AMG on 2 projects since 2020. AMG has built 6 booths at PAX East since 2018.
The next PAX East is in Boston. Upcoming dates are on AMG's show calendar.
A 50x50 booth is 2,500 square feet of floor.
Today a custom booth of 20x40 or larger from AMG generally runs $150,000 to $500,000 or more, depending on materials, AV and complexity. The cost guide has every size, and show services such as electrical and drayage are always billed separately by the venue.
More work for AORUS
Other booths AMG built at PAX East
- Cooler Master at PAX East 2020
- Cooler Master at PAX East 2019
- Creative Vision Ltd. at PAX East 2019
- Cooler Master at PAX East 2018
Other 50x50 booths
- AUO at CES 2026
- Cooler Master at Acura Grand Prix of Long Beach 2026
- Wheel Pros LLC at SEMA 2025
- Youngs Communication and Marketing Inc. at PAX West 2025
- Display Gurus at SEMA 2021
Other Gaming & Entertainment exhibits
- Creative Vision Ltd. at Licensing Expo 2026
- Creative Vision Ltd. at SXSW 2026
- Festiv'AX Japan Pavilion at Anime Expo 2026
- MyMediaBox at Licensing Expo 2026
- NIKKE at Anime Expo 2026
- YOSTAR at Anime Expo 2026
See all of AMG's Gaming & Entertainment exhibits.
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