10x20 neon-charged content studio at UCLA turned a campus activation into 15,000+ social moments.
TikTok needed to capture Gen Z attention at UCLA's Bruin Plaza during back-to-school season 2025. We built a 10x20 custom pop-up with Content-First Design Strategy — high-contrast neon fabrication, TikTok-optimized photo moments, and weather-resistant materials for constant foot traffic. Every detail was engineered to be camera-ready, transforming the plaza into an open-air content studio that felt native to the platform.
Built to Perform on the Show Floor
- Concept design + Content-First strategy
- Custom fabrication (neon + weather-resistant)
- Large-format graphic production
- TikTok-optimized photo moment zones
- On-site installation + teardown
Delivered. On Time. On Brand.
Generated 15,000+ campus visitors over 3 weeks with 8,200+ social media posts (#BruinPlazaTok). Achieved 2.1M impressions across TikTok and Instagram from user-generated content. Exceeded brand awareness targets and drove 340 in-app link clicks to TikTok's campus ambassador program. Campus activation extended 2 weeks beyond original timeline due to demand.
Ready to build something like this?
Ready to Make Your Mark?
Tell us your show, your brand, and what winning looks like. We will take it from there.