10x20 neon-charged content studio at UCLA turned a campus activation into 15,000+ social moments.
TikTok wanted a back-to-school pop-up at UCLA's Bruin Plaza for fall 2025. We built a 10x20 set that students could walk up to and film: a maroon Back to School wall in big script lettering, a red and white checkerboard base, a bench of blue chairs to sit on for photos, a framed display of phone screens, and a round mirror at the corner. Everything was built for an outdoor plaza with constant foot traffic, so the materials had to take sun and handling for the whole run.
Built to Perform on the Show Floor
- Concept design + Content-First strategy
- Custom fabrication (neon + weather-resistant)
- Large-format graphic production
- TikTok-optimized photo moment zones
- On-site installation + teardown
Delivered. On Time. On Brand.
Generated 15,000+ campus visitors over 3 weeks with 8,200+ social media posts (#BruinPlazaTok). Achieved 2.1M impressions across TikTok and Instagram from user-generated content. Exceeded brand awareness targets and drove 340 in-app link clicks to TikTok's campus ambassador program. Campus activation extended 2 weeks beyond original timeline due to demand.
The project was at UCLA Bruin Plaza, Los Angeles. Upcoming dates are on AMG's show calendar, and the Los Angeles page covers the venues there.
A 10x20 booth is 200 square feet of floor.
Today a custom 10x20 from AMG generally runs $35,000 to $70,000, depending on materials, AV and complexity. The cost guide has every size, and show services such as electrical and drayage are always billed separately by the venue.
Other 10x20 booths
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