The First Direct Flight. The First Impression That Had to Match.
Starlux Airlines launched their inaugural Taipei to Los Angeles route on April 26, 2023. For a brand entering the US market for the first time, the New Route Ceremony at LA Flight Path Museum and Learning Center was not just a celebration. It was a positioning statement. AMG designed and built a 100x100 event installation that gave Taiwan's newest premium airline a physical presence worthy of the moment. Government officials, media, business travelers, and community leaders walked into a space that said exactly what Starlux needed it to say.
Built to Perform on the Show Floor
- Event concept + space design
- Custom fabrication + installation
- Brand graphics + environmental design
- On-site event management
- Full teardown + removal
Delivered. On Time. On Brand.
Delivered at LA Flight Path Museum for Starlux's US market debut. The ceremony marked the start of direct Taiwan to LA service and introduced the Starlux brand to a high-profile American audience for the first time.
Ready to build something like this?
Ready to Make Your Mark?
Tell us your show, your brand, and what winning looks like. We will take it from there.