Episode 15: DNA Motoring
Episode 15 of Exhibitor Insight features Charla from DNA Motoring. They have been attending SEMA as a sponsor for the past 7 years, and as an exhibitor for the past 5 years. Let’s hear some helpful advice from Charla about the strategy of exhibiting at a trade show.
• Dedicated and Hard Working Team Preparing and exhibiting for a trade show is not as easy as it looks. It certainly requires a disciplined and hardworking team as well as an adequately designed booth. Your team’s dedication level and skills will mostly determine how successful you are going to be in the show.
• Management is the Key
Overcoming problems that rise at the very last moment, controlling stress levels, giving out tasks relevantly to your team members… These are all examples of essential management aspects that you will need to emphasize on. How you manage your team and trade show operations will change your results significantly.
• Game Plan and Scheduling
Planning even the little details way ahead of time matters a lot! If you have a solid game plan and schedule every step before the show starts, you automatically decrease the possibility of failure.
• Quality Over Quantity
Trade shows are great opportunities to announce new products and showcase the most popular products as well. However, if you try to put on display every single product you have, you will not get the best results. Quality over quantity should be your motto when it comes to including products in your trade show.